What do we mean by 'Social Video'? It's engaging and entertaining video content that's designed specifically for a social media audience, as opposed to promotional video which is focussed more on showcasing the qualities or characteristics of your brand or selling products and services. Social Video is the single most effective type of content on social media and we know how to do it just right!
Social Video should be viewed as 'entertainment' or a gift to the viewer that has the power to inform, influence and engage. It embraces both edited and live content and getting it right is all about focussing on the basics - creating engaging stories and visuals that people will actually want to consume, not simply scroll over.
Just like TV, Social Video needs to be distinctive and grab viewers' attention from the outset. Social timelines are crowded spaces and audiences are highly discerning. Simply having a compelling offer or great product range isn't enough.
We can create content for every major social network, tailored for the platform's specific characteristics, so it will look great and work effectively. We can take even the roughest idea and shape it into a finished piece that will excel, so it doesn't matter if you've only got a concept in mind - we can handle everything from there.
Best of all though, Mediapack Social Video packages are guaranteed for best value, so if you receive a 'like for like' quote elsewhere with cheaper fees than ours (providing it's not a loss leader), we'll match it!
Why not try of our 'Content Audit' and let us suggest how you could use video to power your social media activity? There's no commitment, simply drop us a line using the contact section quoting 'Content Audit Request' and we'll call you back!
Mediapack Social Video also works for agencies because it is primarily focussed on production delivery, rather than conceptuals. You've got the ideas, we've got the production capabilities and a creative focus that means our technical solutions will pair up seamlessly with your concepts. Whether you specialise in Comms, Web, PR or Digital, our ability to generate great content, can fill any gaps in your in-house capability. Call us to discuss how Mediapack can enhance your agency offering.