Mediapack is run by former Canoe Slalom athlete and Olympic medallist Helen Reeves and Producer, Director and outdoors film maker Roger Burlinson. Helen and Roger met during work on the London Olympic Games, where Helen was Media Manager for British Canoeing and Roger was delivering video and digital content for the organisation.
Helen Reeves - Mediapack Managing Director
Helen's early career was as an Olympic athlete. She was the first British woman to win an Olympic canoeing medal (Bronze in Athens 2004) and she remains Britain's only female Olympic canoeing medallist to this day!
After retiring from international elite sport, Helen quickly became busy with many different media roles, working for Fast Track and other agencies before taking up the role of British Canoeing's Media Manager. She has been the BBC's 'go to' canoeing pundit and co-commentator for the last three Olympic Games (Beijing, London and Rio) and has also undertaken this role for them at several World and European Championship events (see Helen’s ‘Get Involved with Canoeing’ BBC profile half way down this page). She has also commentated extensively for Eurosport at international canoe regattas and has worked widely as a public speaker.
Throughout her career Helen has worked in, alongside or in close collaboration with the media at the highest level and her skills, which were honed in the unique world of professional sport, are now an invaluable resource for Mediapack clients.
Roger Burlinson - Mediapack Creative Director
Roger’s production experience originates from an early career as a professional musician and music producer, later moving into video production and TV work. He co-presented two series of ‘Mountain Bike Britain’ on Channel 4 & Sky Sports before moving behind the camera. He also worked extensively during this time as a live sports commentator and MC.
During the late 90s and early naughties, Roger focussed mainly on live action production for big arena shows such as The Bike Show, Max Power Live and Autosport International, where he delivered audiovisual content and creative direction in the Live Action Arena for nine years. He ran British Canoeing’s digital content operation at the London 2012 Olympic Games, creating content on site, handling all social media output and filming exclusive behind the scenes material for British Canoeing TV on YouTube, which he set up with Helen in 2010.
Roger's content output is significant. He's single handedly created over 250 videos, including adventure films, business documentaries, promos, corporate presentations and music videos. Almost all Roger's output is online and spread across numerous client channels and has accrued around three quarters of a million organic views (views achieved with practically no promotional support or orchestrated sharing).
Helen & Roger as a team
From the beginning of their working relationship, Helen and Roger have been a perfect fit. Their collective skillset of creative, media, communications and technical experience proving to be a powerful combination. The London 2012 Olympic Games was one of the first real 'social media Olympics' and Helen and Roger understood the potential this represented for the sport of Canoeing. Their work ensured British Canoeing TV, which they set up and ran together on YouTube, achieved in excess of 40,000 unique video views during the two weeks of the games (a significant audience at that time) and British Canoeing had the greatest original video resource of any Olympic sport at these games.