Mediapack was started by Olympic Canoeing medallist Helen Reeves and Producer, Director and outdoors film maker Roger Burlinson. Helen and Roger met during work on the London Olympic Games, where Helen was Media Manager for British Canoeing and Roger was delivering video and digital content for the organisation.
Roger Burlinson - Mediapack Managing Director
Roger has over twenty year’s experience in the production business, both in the live arena and for online and TV. Roger's early career was as a professional musician and music producer, later moving into video production and TV work. He co-presented two series of ‘Mountain Bike Britain’ on Channel 4 & Sky Sports before moving behind the camera. He also worked extensively during this time as a live sports commentator and MC.
During the late 90s and early naughties, Roger focussed mainly on live action production for big arena shows such as The Bike Show, Max Power Live and Autosport International, where he delivered audiovisual content and creative direction in the Live Action Arena for nine years. He set up and ran British Canoeing’s digital content operation in the run up to and during the London 2012 Olympic Games, building a portfolio of over 50 original video packages to showcase the sport and its athletes to the Olympic audience. He was on site throughout the games, creating content, handling all social media output and filming exclusive behind the scenes material for British Canoeing TV on YouTube, which he set up in 2010.
Roger's content output is significant. He's single handedly created over 275 full length videos, including adventure films, business documentaries, promos, corporate presentations and music videos. Almost all Roger's output is online and spread across numerous client channels and has accrued nearly a million organic views (views achieved with practically no promotional support or orchestrated sharing).
Helen Reeves - Associate Producer, Presenter & Voice Artist
Helen's early career was as an Olympic athlete. She was the first British woman to win an Olympic canoeing medal (Bronze in Athens 2004) and she remains Britain's only female Olympic canoeing medallist to this day!
After retiring from international elite sport, Helen quickly became busy with many different media roles, working for Fast Track and other agencies before taking up the role of British Canoeing's Media Manager. She has been the BBC's 'go to' canoeing pundit and co-commentator for the last three Olympic Games (Beijing, London and Rio) and has also undertaken this role for them at several World and European Championship events (see Helen’s ‘Get Involved with Canoeing’ BBC profile half way down this page). She has also commentated extensively for Eurosport at international canoe regattas and has worked widely as a public speaker.
Helen is no longer involved in day to day productions but remains an Associate Producer on some of Mediapack's own original projects. She also continues to work as presenter and voice artist.
Other members of the Mediapack Team
The two other core members of the Mediapack team are Aleksandra Burlinson who is a Director of the business and Lance Porter who is one of our key editors, working primarily on original content.