What is a Mediapack?
'Mediapacks' are mostly found in sport and other high profile business genres that regularly engage with the media. A 'Mediapack', is a brochure or document that sets out important information about teams, athletes or for a business organisation - its people, products or services.
At Mediapack, we've taken this widely used communications tool and transformed it from static document into a powerful digital video tool that can work to promote any business, sport or organisation.
What's in a Mediapack?
We've taken the core components of the traditional Mediapack and turned them into a personalised package of video clips that can be deployed on websites, social media feeds and other digital channels. Our Mediapacks replace static content and so can increase engagement and visibility within online searches.
For sport, our Mediapacks can contain team or athlete profiles, competition reporting tools such as short scoring or match fixture advert clips and even updatable personalised player stats during the season. Packages can be focussed either on the team as a whole, on each individual player or athlete or be a mixture of the two - perhaps picking out key players for additional profile. For competition reporting, our Mediapacks are designed to drive engagement on Twitter first and foremost but they can also work on all other platforms, particularly Instagram.
For business or other organisations, our Mediapacks focus more on the need for vibrant and engaging 'About Us' sections on websites. They replace static content with video versions of company profiles, product or service offerings or 'meet the team' pages, bringing the organisation to life for its customers and engaging with them on a very human level.
The value and importance of having a high quality 'About Us' section on a website is well known but the additional benefit of having a Mediapack version, is that this content can also be deployed across social channels, to continuously reinforce your organisation's status and values.
How does it work?
Our Mediapacks are highly flexible, affordable and can adapt to suit any situation or any requirement.
We can provide a full service option, where we come to your premises, film all the sequences you've requested and then create all the clips back at our studio for your finished Mediapack. Or, you can supply all the footage needed yourself (to our specification) and we can then build your Mediapack to the same high standard finish as our 'full service' option. Whatever suits your situation best.
Each package provides for some personalisation, so you need never worry that your Mediapack will look identical to anyone else's but the fundamental format is template based, enabling us to ensure great results and the highest visual value at an affordable price for all.
Each Mediapack genre has a set menu of clip types per package and there are additional personalised 'bolt-on' options that can be added onto a standard package to meet almost any requirement. We can also create entirely bespoke Mediapacks for those seeking something completely original to represent their brand or organisation.
What does it cost?
Normally, acquiring the footage to build a Mediapack will require a day's filming (if we do this part for you) and then there would be one to two days studio time, (depending on the level of complexity) to complete the package. Fees for standard packages are fixed per package type and charged with the addition of location filming expenses if applicable (which are charged at cost) to give complete pricing transparency. Additional bolt-on package option charges will be added to the base price for the package if requested. Prices start from around £750 for a full service production package.
Mediapacks are a new offering and will go fully live in late Spring 2019. Meanwhile, if you think a Mediapack would help your team or business, we'd love to hear from you. Click the button below for more information.
If you'd like to see the power of video profiles for athletes or staff members, take a look at this profile of Tennis Development Coach - Mekaya Gittens, filmed as a part of Project 500's More Women Better Coaching project.