At Mediapack, we've been operating in the social space since before it became a key marketing tool, so we understand the pressure that organisations face continually to create engaging post content for their social feeds. Browsing habits have also changed since most brands published their websites and the need for dynamic content has never been greater. This is exactly why we created our Content Pack offering - to give a personalised package of video clips that can be deployed on websites, social media feeds and other digital channels to increase engagement and visibility within online searches.
For sport, our Content Packs are designed to drive engagement on Twitter and Instagram first and foremost but they can also work on any other platforms. They can contain team or athlete profiles, competition reporting tools such as scoring or match fixture advert clips and even updatable personalised player stats during the season. Packages can be focussed either on the team as a whole, on each individual player or athlete or be a mixture of the two - perhaps picking out key players for additional profile.
For business or other organisations, our Content Packs are ideal to transform 'About Us' sections on websites, making them vibrant and engaging features. They can replace static content with video versions of company profiles, product or service offerings and 'meet the team' pages, bringing the organisation to life for its customers and engaging with them on a very human level.
The value and importance of having a high quality 'About Us' section on a website is well known but the additional benefit of having a Mediapack version, is that this content can also be deployed across social channels, to continuously reinforce your organisation's status and values.
Our Content Packs are highly flexible, affordable and can adapt to suit any situation or any requirement.
We can provide a full service option, where we come to your premises, film all the sequences you've requested and then create all the clips back at our studio for your finished Content Pack. Alternatively, you can supply all the footage needed yourself (to our specification) and we can then build your Content Pack to the same high standard finish as our 'full service' option. Whatever suits your situation best.
Each package provides for some personalisation, so you need never worry that your content will look identical to anyone else's but the fundamental format is template based, enabling us to ensure great results and the highest visual value at an affordable price for all.
Each Content Pack genre has a set menu of clip types per package and there are additional personalised 'bolt-on' options that can be added onto a standard package to meet almost any requirement. We can also create entirely bespoke Content Packs for those seeking something completely original to represent their brand or organisation.
Normally, acquiring the footage to build a Mediapack will require one day's filming (if we do this part for you) and then there would be one to two days studio time (depending on the level of complexity and personalisation) to complete the package. Fees for standard packages are fixed per package type and charged with the addition of location filming expenses if applicable (which are charged at cost) to give complete pricing transparency. Additional bolt-on package option charges will be added to the base price for the package if requested. Prices start from around £750 for a full service production package.
Content Packs are a new offering and will go fully live in the Summer of 2020. Meanwhile, if you think our Content Packs would help your team or business, we'd love to hear from you. Click the button below for more information.
Repton School - Swimming Today: Social clip to tell Twitter followers that the school swim team is competing
Repton School - Match Today: Versatile social clip to use for any of the school's sports teams advertising a fixture
Debutots - Franchisee information: Existing franchisees talk about why they took on a franchise
Or watch this coach profile below from Project 500, as an example of a 'Meet the Team' package: