It’s that time of year again, when many organisations are planning an end of year celebration of some kind. Perhaps it’s a formal Awards Evening, perhaps its an annual gala dinner, perhaps it’s just a Christmas party. Whatever the format, often there’s a ‘reward’ component and it’s a unique opportunity to boost moral and stimulate a sense of pride in the organisation.
Obviously with an Awards Evening, rewarding success, commitment or long service is key to the whole event but with other types of celebration or gathering, the addition of a special moment to celebrate an individual or team is just as valuable and can be the single aspect guests remember or cherish the most.
Whenever you’re celebrating achievement in this way, creating rich content to support it and frame the presentation can make a huge impact. Whenever there’s an Awards Evening on television for instance, from Sports Personality to The Oscars, video previews of the nominees is a fundamental component and they really make the event. Often, recapping on the activity that led to the award nomination is far more engaging and entertaining than any live interview with the nominee.
It is an opportunity to tell the story behind the achievement, to paint a picture in the minds of those watching, to cause an emotional response to the moment. It allows you to take a simple case of hard work and perseverance and turn it into something far more empowering. In this respect, it’s a unique opportunity to influence thinking and to make people feel proud of the organisation they’re a part of.
But, all too often, these moments pass with just a fleeting speech by someone in a senior position and the presentation of a plaque or gift. Awards Evenings for instance often feature more PowerPoint slides than a board meeting and supporting imagery can seem rather formal or corporate, which contrasts with the human response to the subject matter – that of celebration and emotion.
It doesn’t have to be like this and it also doesn’t take a huge investment in time or budget to turn any presentation into a moment that all present will remember for a very long time. The key is to consider this a moment of theatre and to structure the presentation accordingly.
If it is a single presentation being made at a gala dinner or Christmas party for instance, making a big impact is easier to achieve than for an Awards Evening because it’s just a single moment in the whole evening but it should be the stand out moment, otherwise why are you including it in the event?
For an Awards Evening, making each individual presentation distinctive may not be desirable – all winners deserve the same adulation – but by using rich content to reveal the story behind the person, each component will be unique and distinct because everyone’s story will be different.
Producing rich content to accompany a special moment at an event or for an awards evening is a really worthwhile investment. For an individual presentation, the person receiving the award will be made up that you went to the trouble of telling their story in this way and they will then share their experience and their pride at being associated with such a fantastic organisation.
For an Awards Evening, the addition of video profiles of nominees or award recipients wins for your organisation on two fronts. Firstly it makes the whole evening far more entertaining and engaging than it might otherwise have been and secondly, for the winners themselves, it makes the moment and their achievement all the more powerful. It also shows that your organisation is caring and values its people – that it would go to the trouble of turning them into stars for a moment.
Rich content can come in all sorts of different formats from video profiles or funny photo montages with captions to the spoken word supported by on screen text. The possibilities are endless. There are ‘Title Sequence’ videos to open proceedings, ‘Year in Review’ videos, Nomimee or Winner Profiles, video messages from absent special guests or important people, video ‘stings’ to punctuate the schedule. The only guiding factor is that whatever you do, it should generate a reaction – emotion, pride, sadness, joy – whatever the scenario, the ‘package’ (as we call it in the business) should reflect the occasion and tap into the emotion of the moment.
The other key aspect that is often overlooked when organisations consider the affordability of moving to rich content from, perhaps, simple PowerPoint slides, is the role content can play after the event. Video profiles of winners for instance can be shared with local broadcasters (if they are professionally produced) and this could mean the opportunity of having a brief mention of your event on your local news programme, especially if you have footage of the event as well – a valuable piece of exposure.
The video packages themselves can also be placed on your own social media channels (here’s one we made earlier), drawing views from friends and family of those attending and winning, who can become new followers, supporters and advocates of your brand. These posts can be reused as well in prelude to the following year’s event and if a particular award is sponsored then the supporting brand or sponsor will also share the content with their followers, again bringing new support to your event or organisation.
With the impact of the content you produce going far beyond the event itself, your investment in it (it’s an investment not a cost) can really pay dividends.
Our live production packages can cover everything from a single video to multiple video packages, enhanced presentation slide design, music and production sound tracks and even live choreography of presenters and contributors. Whatever you want to achieve with your Awards Evening or presentation event, we can guide you and help you make it a reality. Contact us for a no commitment chat to see how we might be able to help.